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Some Information About Yahoo!

Yahoo! is the most popular directory on the internet and a listing there is essential if you want to succeed online. Yahoo! not only holds fifty percent of the market - but may also hold the keys to success.

Most people think that getting listed in Yahoo! is the same as getting indexed by a search engine. Therefore most don’t get listed because they do it all wrong. You need to know what you are attempting.

Update April, 2004 - Yahoo! started out initially only as a directory, and not a search engine as often misnamed. A directory is a website broken down by category, region, or specialty.

Search engines use automated means of indexing sites, but at Yahoo! your site is reviewed by humans. The barrier between you and Yahoo! is a group of people whose job is to build a high quality database. Although a search engine robot can sometimes be tricked, we assure you that you have no hope with the Yahoo! reviewers.

So please read through the next sections carefully and get everything correct before even starting - and make things easy for the reviewer.

Since April 2004, Yahoo! is no longer only a directory, but also a search engine part of the overture distribution network. On March 2nd, 2004, Yahoo! launched a new commercial paid inclusion program through Overture that feeds quality reviewed web pages into Yahoo's new search engine - Yahoo! Search

Update March, 2005 - Overture services to become Yahoo! Search Marketing Solutions.

SUNNYVALE, Calif., [March 1, 2005] – Overture Services, Inc., a wholly-owned subsidiary of Yahoo Inc. (NASDAQ: YHOO) today announced that it will be re-branded Yahoo! Search Marketing Solutions and will bring together its sponsored search offerings and Yahoo!'s listings submit products under the new banner. Through Yahoo! Search Marketing Solutions, advertisers of all sizes will enjoy convenient access to the industry's most comprehensive suite of search marketing and related products and services.

Yahoo! can now be divided into two groups :

Yahoo! Directory   Yahoo!'s calling card! Only quality sites are listed. Yahoo4u explains step by step how to increase your chances of getting listed in the Yahoo! Directory, among the elite.
Y! Directory Submit · Required for commercial listings but available for any site
· Guaranteed and expedited consideration of your site within 7 business days
· Not free! US$299.- non refundable, recurring annual fee.
  · If you have a quality site worth being listed in Yahoo!, and the money, then this is definitely the recommended submission method!
Standard Inclusion · FREE! Yahoo4u was made to help you get listed this way, i.e. for free!
· Not available for commercial listings!
· No guarantee on a timely consideration of your site. Will take weeks!
  · Carefully read the instructions on this site and on Yahoo!
Yahoo! Search Marketing Solutions   The goal of Yahoo! Search Marketing Solutions is to discover and index all of the content available on the web to provide the best possible search experience to users.
Free URL submission · Requires registration.
  · No guarantee that you site will ever appear in the Yahoo! Search results, which contain according to Yahoo!, several billion web pages.
  · If you are truly interested in promoting your site choose one of the paid services; this free one is not sufficient for true site promotion.
Sponsored Search · Ensure that your web pages are included in the Yahoo! Search index.
Self Service · Guaranteed quality review by editors for relevance.
  · Local Match - Precisely target prospects who search online for products or services in your area
  · Not intended for placement or ranking in Yahoo! Search results!
  · Pay service which guarantees your site will appear on the top of search results of leading sites like Yahoo!, AltaVista and CNN.
  · Sign up now and get a $25 credit.
Sponsored Search
Assisted Setup
· Assisted Setup helps you get the most out of your advertising investment on Yahoo! Sponsored Search
  · Expert recommendation: A Sponsored Search specialist reviews your site and makes recommendations based on your budget and traffic objectives.
  · Full control: Ability to submit specific terms, budget considerations and site focus areas for our specialists to consider when creating your personalized proposal.
  · Professionally Written Listings: With your recommendations in mind, we select search terms, write titles and descriptions and recommend bid amounts.
  · Customized Reports: Your proposal includes search listings that are highly customized, persuasive and meet the Sponosored Search relevancy guidelines.
  · Fast Turnaround: Receive a customized proposal in 3 business days.
  · Free Account Optimization: By signing up with Assisted Setup you are eligible for 1 account optimization.
  · Free Addition of Tracking URLs: The tracking URLs will enable you to see source of traffic by keyword coming from Sponsored Search.
  · Sign up now and get $50 off Assisted Setup.
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Reach over 80% of active Internet users. Did you know that Overture prominently displays your business in search results on leading sites like Yahoo!, AltaVista and CNN. Sign up now and get $50 off Assisted Setup.